As a designer, I had the opportunity to collaborate with the Kentucky Lottery on a wide range of creative initiatives, producing video content, digital and print graphics, physical and digital display advertising, point-of-sale materials, billboards, and other branded assets across multiple platforms and campaigns.
Branding Tagouts
Kentucky Lottery branding tagout created for use across all final commercial spots from June 2025 to the present. The concept highlights the Kentucky Lottery’s commitment to funding education and its impact on more than 1 million students throughout the Commonwealth. Developed and animated using Adobe After Effects, with additional editing and production completed in Adobe Premiere Pro.
Display Ads
Display ads and web banners played a key role in driving traffic to the Kentucky Lottery’s digital platforms, encouraging players to discover, read about, and engage with newly launched games. Each piece was designed with playful, dynamic, and attention-grabbing visuals to stand out across digital spaces and capture the viewer’s interest. Adobe After Effects served as the primary tool for creating and animating these assets.
